Starbucks recently bought its first farm, a large plot in Costa Rica. From a CSR and ethical sourcing point of view, Starbucks plans to use the centre to help coffee farms mitigate climate change and support long-term crop stability, in addition to helping support growers and their families.
Arguably the more important benefits include: Starbucks’ move gives them more control than ever over their supply chain, and allows them to test and create new blends of coffee. The company can now oversee the production of their coffee, literally from the moment the seed is sown.
- 100 per cent control over lead times and inventory
- Protection of product innovation – including the development of new coffee blends
- Improved profit margins by eliminating the cost of land in the supplier mark-up